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Presentation Skills: From Slides to Story

A practical one-day, 6-hour training course where participants will develop the skills to create persuasive, visually clear and audience-tailored presentations. Theory will be naturally interwoven with practical exercises, creating a presentation as a story with a clear purpose and logical structure. The basics of storytelling will be taught through a variety of concrete examples, as well there will be insight in some AI hacks to use when preparing presentations. Participants will learn how to build a story by reducing information overload on slides, selecting appropriate visual elements, and effectively representing complex information. Attention will be paid to the differences in presentation formats. In addition, presentation skills will be assessed from a startup approach, where it is necessary to address an audience in 3 minutes and leave a strong final impression. Practical tips on how to use AI to improve the content and visual design of presentations will be included throughout the training.

Closest course start

18.09.2026

Training is no longer available with EU co-financing; however, thanks to the participants’ high ratings and the strong demand for the courses, we are offering these courses for a fee.

Course Times

From 9:00 AM to 4:00 PM

Course Goals

Develop participants’ ability to create visually and content-rich (impactful) presentations tailored to different audiences and situations, using both classical and artificial intelligence approaches.

After the Course Participants Will Be Able To

  • Make clear, structured and focused presentations
  • Tailor the content of presentations to the audience and context
  • Manage the basic principles of slide and visual communication, avoiding information overload
  • Effectively present data and complex information in a visual manner
  • Use artificial intelligence tools to develop presentation ideas, content and design
  • Feel more confident in a variety of presentation formats, both during presentations and in document form
  • Gain inspiration for presentation style from the startup world – short, concise and persuasive

Prerequisites

Course is open to all.

Teaching Methods

Theoretical insights are combined with practical training.

Course Total Hours

6 hours

Course content

1.

lecture

1. Purpose of the Presentation: What Do I Want to Say and Why?
• How to define the purpose of the message and tailor it to the audience. Why is it even necessary?
• AI hack – audience tailoring / testing an existing text

2. Storytelling Basics
• How to structure a story – the CART model
• The power of comparisons + AI hack, how to find them with ChatGPT
• AI hack – how to improve storytelling in existing speech

3. Effective Slides and Visual Communication
• How to “clean up” slides and reduce information overload
• How to choose appropriate images and other visual elements
• Visualising complex data or information
• How presentation slides differ from slides to be sent

4. Inspiration from the Startup Environment
• How to present an idea in 3 minutes (pitch)
• Practical examples of how to hook the audience and how to end the presentation “on a high note”

5. Additional Benefit: Practical Tips and Shortcuts on Artificial Intelligence Tools, Sharing from Experience
• How to use AI for idea generation and story structuring
• Optimising text and selecting visuals
• Tools specifically suited for creating presentations

Zane Bojāre

Zane Bojāre is an experienced marketing communications and branding professional, for the past 10 years she has been working in the startup field – leading Marketing team at one of Europe’s leading startup accelerator funds – Startup Wise Guys, as well as training more than 500 startup founders in the art of pitching to investors. Her clients have won pitch competitions, as well as secured investment. Zane’s approach is characterised by combo of hands-on practicality from startup world where every second and slide counts, with a deeper, philosophical perspective – she holds a Master’s degree in Philosophy, which gives her work strategic depth and intentionality. Zane believes that anyone can become a persuasive speaker and is therefore willing to share her experiences and lessons learned.

Student reviews

Thank you, she was a rare good lecturer💯👍

S. Berķe

Thank you for the great content and humane presentation

It was very interesting to listen to

An excellent instructor

Thank you for your work!