Training is no longer available with EU co-financing; however, thanks to the participants’ high ratings and the strong demand for the courses, we are offering these courses for a fee.
Course Dates and Times
October 13, 20, 27, 2026, from 9:00 AM to 5:00 PM
Course Goals
- Cultivate empathy for users and prioritize their needs in all aspects of product and service development.
- Learn how to conduct effective user research, create user journey maps, and generate innovative ideas.
- Discover hidden user needs, define core challenges, and develop solutions that address real pain points.
- Apply design thinking principles to improve existing products and services, identify new market opportunities, and foster a culture of innovation.
After the Course Participants Will Be Able To
- Understand user needs in-depth
- Generate innovative ideas based on real user problems
- Apply structured approach to user research and idea generation
Prerequisites
Open to everyone interested to learn
Teaching Methods
The course will be delivered in person, ensuring accessibility and engagement for all participants. Whether you are new to design thinking or looking to enhance your skills, this course will empower you to drive innovation with empathy and confidence.
Course content
1.
lecture
1. Research Methodology
• Learn about qualitative and quantitative research methods
• Develop skills in conducting user interviews, observations, and surveys
• Explore primary and secondary research options and its significance
• Learn about qualitative and quantitative research methods
• Develop skills in conducting user interviews, observations, and surveys
• Explore primary and secondary research options and its significance
2. Empathy Training and Best Interview Practices
• Hands-on practice: Construct and conduct interviews
• Identify strong quotes and valuable insights
• Maintain an open, objective mindset
• Hands-on practice: Construct and conduct interviews
• Identify strong quotes and valuable insights
• Maintain an open, objective mindset
2.
lecture
1. Journey Mapping and Problem Definition
• Capture and analyze user experiences
• Identify pain points and define problems
• Turn problems into business opportunities
• Capture and analyze user experiences
• Identify pain points and define problems
• Turn problems into business opportunities
2. Interview Best Practices
• Structure and execution of user interviews
• Identifying strong quotes and actionable insights
• Avoiding leading questions and maintaining objective thinking
• Structure and execution of user interviews
• Identifying strong quotes and actionable insights
• Avoiding leading questions and maintaining objective thinking
3.
lecture
1. Idea Generation and Creating Practical Solutions
• Explore creative thinking techniques and ideation methods
• Organize, prioritize, and refine ideas for maximum impact
• Turn user insights into practical solutions and business opportunities
• Explore creative thinking techniques and ideation methods
• Organize, prioritize, and refine ideas for maximum impact
• Turn user insights into practical solutions and business opportunities
Viktorija Tihomirova
Student reviews
Thank you for the opportunity to participate in the design thinking training — it was really useful and inspiring! I especially appreciated the practical approach, the creative atmosphere, and the opportunity to collaborate with colleagues in developing ideas.
A very energetic teacher, each task was designed in such a way that each team member would really open up their thinking and act, even if it seemed that the method was incompatible with reality.
The lessons are inspiring. To consolidate the methods, it is necessary to apply them in everyday life.
I think everyone can draw parallels in this course with their own responsibilities and work processes, even if you're not involved in design.
Thank you to the lecturers and for being able to do a lot of practical work!
Very powerful teacher
Excellent
Useful